The Challenge

PulseFit Studio, a boutique fitness center, had collected over 3,800 emails from trial sign-ups, class bookings, and past members — but had never used the list.

They struggled with inconsistent promotions, low re-engagement from lapsed leads, and no automated follow-up system.

They needed a done-for-you email marketing system that could revive their list and drive consistent bookings without adding work to their team.

The Solution

RSG implemented our 8-Week Visibility Growth Campaign, built to clean their list, segment subscribers, and send personalized content that encouraged trial users and past members to return.

The campaign included:

• A dedicated sending domain for stronger deliverability
• Full list cleaning and verification
• AI-generated emails refined by our team
• Smart automation (resends, behavior logic, optimized send times)
• Weekly performance reporting

Everything ran in the background — PulseFit didn’t need to write or schedule anything.

Implementation Highlights

1. Clean Deliverability Setup

We configured a dedicated sending domain (SPF, DKIM, tracking) to ensure inbox placement and protect brand reputation.

2. Smarter Segmentation

After verification, we separated the list into three clean groups:

• current members
• past members
• trial users & cold leads

This allowed us to tailor each email to the subscriber’s history and interest level.

3. RSG Content AI Creation

We built a 10-email sequence featuring class highlights, promotions, trainer spotlights, and win-back offers — all edited to match PulseFit’s tone and energy.

4. Behavior-Driven Automation

Resend-to-unopened logic, warm-up flows for older contacts, and optimized timing ensured more people saw and engaged with the messages.

The Results (8 Weeks)

• 42% increase in class bookings
• 34% re-engagement from cold leads
• 51% average open rate after proper list cleaning
• $7,200 in recovered membership revenue
• Zero internal effort — PulseFit didn’t write a single message

Takeaway

PulseFit had a valuable audience sitting untouched.
In eight weeks, RSG’s AI-powered email system turned that dormant list into:

• stronger bookings
• revived past members
• higher retention
• and measurable revenue

All fully automated and done-for-you.